Common Music Group (UMG) has launched Virgin Music Label & Artist Companies in Africa.
UMG says the brand new division will deal with supporting the following wave of impartial artists, labels, influencers, and entrepreneurs from the area.
Common launched Virgin Music Label & Artist Companies in February 2021 as a brand new world division serving impartial artists and labels that UMG says is “impressed and influenced by the spirit and ethos of the enduring Virgin Information label”.
The brand new division launches in Africa with in extra of 15,000 titles in its catalog, with greater than 50 label companions from 25 nations, which incorporates the likes of; Kesi Publishing (Panaf), Blue Diamond (Benin), Hope Music Groupe (CMR), Hitlab (Panaf) Hiquest (SNG), Yaye Boye (Fr).
It additionally launches with releases from greater than 100 artists together with together with Youssou Ndour (SNG), Touré Kunda (SNG), Lokua Kanza (DRC), Magic System (CIV), Werrason, Serge Beynaud (CIV), Innos B (DRC), Debordo (CIV), Sagbohan Danialou (Benin), Cabo Snoop (Angola) and Fanicko (Benin) amongst others.
UMG claims that the division “will mix the assist for impartial African artists and labels, with making historic and infrequently lengthy out of print African music catalogs obtainable digitally for the primary time”.
Virgin Music arrives in Africa below the management of Common Music Africa’s present Director of Worldwide Growth, Guylaine Clery and Head of A&R Félix Pea, who may even function co-directors of the brand new division, efficient instantly and can report back to Franck Kacou, Managing Director, Common Music Africa.
The transfer into Africa follows Virgin Music Label & Artists Companies latest growth of its operations throughout the West Balkans area, as a brand new independently operated division.
In July 2021 UMG launched Virgin Music Label & Artist Companies in Brazil.
In March,Virgin Music Label & Artist Companies entered into a worldwide partnership with Australia’s largest impartial label group, Mushroom, to assist and distribute Mushroom artists’ releases worldwide, exterior of Australia and New Zealand.
Franck Kacou, MD, Common Music Africa mentioned: “Our imaginative and prescient for Virgin Music in Africa relies on an statement that African cultural heritage has not but absolutely discovered its place within the digital world and on DSPs globally.
“Certainly, with a few of these companies not often present in sure territories, this heritage is unequally represented. Our ambition is to make African music, a showcase of all that Africa and its diaspora can provide the world.”
“Our imaginative and prescient for Virgin Music in Africa relies on an statement that African cultural heritage has not but absolutely discovered its place within the digital world and on DSPs globally.”
Franck Kacou, Common Music Africa
Added Kacou: “We intend to offer new life to forgotten songs, our investigation will go so far as digitizing them to make them accessible to as many individuals as doable, in all places on the planet.
“The creation of this label companies will make it doable to protect, distribute, construction, and promote the African musical heritage of yesterday, immediately and tomorrow, while additionally offering world distribution companies to Africa’s most fun artists, labels and entrepreneurs.”
“Launching Virgin Music LAS on the continent is consistent with our long-term imaginative and prescient, each by way of our relationship with labels and artists whose expertise shines exterior Africa, and by way of creating our actions on this booming area of the world.”
Olivier Nusse, Common Music France
Olivier Nusse, CEO & President of Common Music France added: “Launching Virgin Music LAS on the continent is consistent with our long-term imaginative and prescient, each by way of our relationship with labels and artists whose expertise shines exterior Africa, and by way of creating our actions on this booming area of the world.
“Our experience and devoted groups, mixed with the Virgin worldwide community, provide a novel platform and vary of alternatives, however above all, tailored assist for the continent’s labels and thrilling abilities.”Music Enterprise Worldwide