Common strikes strategic take care of Thai document label Hype Prepare to introduce T-Pop to international audiences – Music Enterprise Worldwide

Common Music Thailand (UMT) has entered into an expanded partnership with Thailand-based document label HYPE TRAIN GROUP.

UMG says the partnership will maximize every group’s key strengths, with UMG offering international attain to assist introduce HYPE TRAIN artists and music to audiences worldwide, and HYPE TRAIN GROUP “bringing its confirmed capacity to signal artists and create hits for its target market, domestically and inside the area”.

HYPE TRAIN GROUP launched in late 2020, with Common Music Thailand as its unique distributor.

The home label has already launched its first star in SEEDAA THEVILLAIN, with the hit single SEEDAA, which has gained nearly 30 million views on YouTube, and greater than 100,000 creations on TikTok.

The success turned SEEDAA THEVILLAIN into one in every of Thailand’s High 10 most adopted TikTok accounts in 2020.

This success was adopted by SPRITE, who appeared on hip hop competitors TV present Present Me the Cash Season 2.

After the present’s conclusion, he signed with HYPE TRAIN GROUP, and his first single Child, which launched in November 2020, now has 67 million views on YouTube.

SPRITE then participated in a undertaking with Disney as one of many SEA artists to be featured on Belief Once more from the Raya and the Final Dragon OST.

He adopted up this launch with one other hit, Ton, which has now gained greater than 340 million views on YouTube and was awarded as ‘YouTube’s Most Seen Music Video in 2021’ in Thailand.

SPRITE’s monitor Ton has since charted on the Billboard World Chart at No.89 and appeared on the Spotify Every day Viral chart in lots of international locations throughout SEA, together with Malaysia, Indonesia, and Vietnam.

Beneath this new association, CEO of HYPE TRAIN GROUP and Hip-Hop Producer, Krerg Chankwang (Nino), will head the label and be totally accountable for all of its signings and artistic output, whereas Common Music Group will present label help, together with servicing the digital companions, new enterprise, and international advertising and growth for HYPE TRAIN tasks.

“We’re excited to increase our partnership with Nino and the crew at HYPE TRAIN GROUP.”

Adam Granite, Common Music Group

Adam Granite, EVP, Market Improvement at Common Music Group, mentioned: “We’re excited to increase our partnership with Nino and the crew at HYPE TRAIN GROUP, they’ve shortly proven themselves to be probably the most artistic and revolutionary music corporations inside the area, and we look ahead to working along with them and all of their wonderful artists to assist deliver T-Pop to audiences world wide.”

“Nino is essentially the most thrilling and profitable music producer to return out from Thailand within the final 5 years, and we will’t wait to assist his artists to succeed in the subsequent level- not solely inside Thailand, however the remainder of Asia, in addition to globally.

Calvin Wong, Common Music South East Asia

Calvin Wong, CEO of Common Music South East Asia, mentioned: “Nino is essentially the most thrilling and profitable music producer to return out from Thailand within the final 5 years, and we will’t wait to assist his artists to succeed in the subsequent level- not solely inside Thailand, however the remainder of Asia, in addition to globally.

“The roster of acts he has constructed is wonderful and we look ahead to additional success on this partnership”.

CEO of HYPE TRAIN GROUP and Hip-Hop Producer, Krerg Chankwang (Nino), mentioned: “Partnering with UMG over the previous two years has been an awesome success, and now that the label is dwelling to 13 artists, it’s time for additional progress.

“HYPE TRAIN GROUP’s growth is not only good for enterprise, however may even present alternatives for a brand new technology of Thai artists.

“This is a crucial milestone to raise the collaboration with Common Music past being only a distribution associate, right into a broader partnership deal that may profit all the Thai music group and past.”

 Music Enterprise Worldwide