Jiant Hires Seasoned Beer Trade Government David Macon As Chief Gross sales Officer

“Dave Macon is an absolute pressure of nature. He brings to Jiant a deep playbook and confirmed observe document of success, having helped scale two of probably the most venerable alcohol manufacturers of the previous 20 years in Firestone Walker and New Belgium”- Jiant Co-Founder Larry Haertel Jr.

The Los Angeles-based fashionable alcohol model Jiant proclaims the rent of beer business government David Macon within the function of Chief Gross sales Officer. Macon joins Jiant throughout a 12 months of unprecedented progress, as they persistently implement widespread growth and are at present the quickest rising exhausting kombucha model within the U.S. Supported by a current move of formidable product innovation and impressed taste releases within the Arduous Kombucha and Arduous Tea classes, Macon’s flip as CSO marks yet one more stake within the floor for the small however mighty grownup beverage model, furthering its distinctive progress potential within the “past beer” class.

“Dave Macon is an absolute pressure of nature. He brings to Jiant a deep playbook and confirmed observe document of success, having helped scale two of probably the most venerable alcohol manufacturers of the previous 20 years in Firestone Walker and New Belgium”, exclaims Jiant Co-Founder Larry Haertel Jr. “His passionate model of management and expertise constructing a tradition of profitable will probably be invaluable as Jiant enters this thrilling subsequent chapter of progress.”

On becoming a member of the venerable group at Jiant, Macon notes: “Aaron, Larry and the group have constructed an unbelievable basis and have achieved spectacular inroads within the class with modern approaches, dedication to ingredient transparency and never reducing corners on high quality. This central imaginative and prescient is why I made a decision to affix them of their quest. I’m very honored to be part of it and stay up for persevering with the journey with the group.”

David Macon has confirmed to be a progressive and dynamic chief within the grownup beverage and beer industries for the final 23 years. He joins Jiant from California craft brewer Firestone Walker, the place he was promoted to Chief Gross sales Officer in 2020 after six years serving as Vice President, Gross sales and Advertising. As CSO, Macon led a group of over 100 with 4 division gross sales leads as direct reviews and oversaw all gross sales operations, success, coaching and improvement, nationwide accounts, and analytics. In his VP function, he was actively concerned in model improvement for high tellers Thoughts Haze IPA, 805 Blond Ale, 805 Cerveza, and extra. Previous to his tenure at Firestone Walker Macon held numerous gross sales roles over virtually 15 years at New Belgium Brewing Firm together with Gross sales Director (West Division).

Jiant continues to be a pacesetter in innovation and ingredient transparency inside the ever-evolving alcohol beverage business. Final month, they took their first dip into RTD craft cocktail tradition with the launch of Mai Tai – a 12oz, 8% ABV cocktail-inspired exhausting kombucha – which provides a layered, complicated, and satisfying cocktail-like expertise utilizing teas and botanicals somewhat than spirits. Of equal significance to the model platform are Jiant’s immensely in style, increased ABV exhausting teas – akin to Kiwi Strawberry Yerba Mate – a 19.2oz, 7% ABV Arduous Tea – one other “full energy choice” for customers on the lookout for a refreshing iced tea-like expertise that packs a punch and deliciously flavorful.

Since 2019, Jiant has taken delight in crafting responsibly sourced exhausting kombucha and exhausting teas and has shortly created an expansive community with top-tier distributors and retail companions akin to Entire Meals, Dealer Joe’s, Goal, Kroger, Albertsons, Whole Wine & Extra, and Sprouts. Along with the newly launched Southeast states, Jiant is at present out there all through California, Colorado, Utah, Idaho, New York, Connecticut, New Jersey, Massachusetts, Rhode Island, New Hampshire, Vermont, Maine, and Texas, Tennessee, Georgia, and North Carolina. Jiant may also be launching the model in Washington and Oregon with Columbia Distributing.


Based in 2019 by Larry Haertel Jr and Aaron Telch, Jiant views tea and botanicals as the proper canvas for a brand new type of grownup beverage, one which doesn’t depend on typical elements and has a dietary profile extra aligned with what in the present day’s client desires. Their strategy to exhausting kombucha, and now exhausting tea, is conventional in course of however unconventional in outcomes, providing drinks which can be expressive and fascinating whereas remaining accessible and surprisingly mild.

Comply with alongside on Instagram @jiantkombucha.

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