Popeyes launches new spicy hen sandwich as competitors heats up

Popeyes is including a Buffalo Ranch Rooster Sandwich to the menu for a restricted time.

Popeyes began the hen sandwich wars in 2019 — and it’s including a brand new entree to the battle.

The $4.99 ​​Buffalo Ranch Rooster Sandwich is on the market for a restricted time beginning Tuesday, and it options basic components with a twist: hand-battered crispy hen on a brioche bun with pickles, however topped with a brand new sauce that’s a mixture of buttermilk ranch and spicy buffalo.

When Popeyes first launched its hen sandwich three years in the past, the product offered out inside a few weeks. Clients once more turned out in droves when the sandwich returned to menus just a few months later, as soon as Popeyes had secured extra provide of the components.

Since then, the hen sandwich has been a massively vital merchandise for Popeyes. In 2020, the chain’s eating places open at the very least 17 months jumped 13.8%, thanks partially to buyer curiosity within the chain’s hen sandwich.

However Popeyes’ runaway success with the hen sandwich has considerably elevated competitors. McDonald’s, KFC, Wendy’s and others have launched their very own new hen choices, and people efforts are paying off.

“Rooster sandwich volumes stay pressured by rivals which … began making their sandwich debuts in early 2021,” stated Jose Cil, CEO of Popeyes’ mum or dad firm Restaurant Manufacturers Worldwide, throughout a February analyst name.

Within the first three months of this 12 months, gross sales at shops open at the very least 17 months fell 3%, in accordance with monetary outcomes posted Tuesday. In the USA, gross sales at these eating places fell 4.6%.

As rivals’ efforts proceed to weigh on gross sales, Popeyes is hoping the Buffalo Ranch Rooster Sandwich will entice prospects.

Popeyes has additionally used its personal authentic hen sandwich as inspiration for different new merchandise. In February 2021, the chain launched a limited-time fish model made with flounder. The next summer time, it added hen nuggets to the menu.

And in October, Popeyes partnered with rapper Megan Thee Stallion on a scorching sauce, designed so as to add spice to the model’s hen sandwiches and nuggets. These new merchandise are serving to drum up new curiosity within the model, Cil stated in February.


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