Vanessa Picken appointed Chair and CEO of Sony Music Leisure Australia and New Zealand – Music Enterprise Worldwide

Sony Music Leisure has appointed Vanessa Picken to the function of Chair and CEO of Sony Music Leisure Australia and New Zealand.

Reporting to Rob Stringer, Chairman, Sony Music Group, Picken will start her new function in September.

Sony Music Leisure Australia & New Zealand’s former Chairman & CEO, Denis Handlin, exited the corporate in June 2021.

Primarily based in Sydney, Picken will oversee all operations, artist signings, advertising, and enterprise partnerships for the Firm.

SME says that she can even “forge new partnerships for artists” with different Sony firms and establish alternatives for artists throughout a number of leisure channels resembling music, TV, movie, podcasting, gaming and extra.

Picken brings to the function greater than 15 years of management expertise.

Most lately, Picken served as Managing Director of impartial music firm [PIAS] in Los Angeles, overseeing the expansion and restructure of the corporate’s label group and distribution enterprise.

Throughout her tenure at [PIAS], Picken’s focus was on repertoire and marketing campaign growth and dealing with triple BRIT award-winning artist, Arlo Parks, in addition to supporting artists together with Day Wave, Röyskopp, Lykke Li, Mykki Blanco, Geese, amongst others.

Previous to her time there, she ran Digital Technique throughout America, Asia, Australia and New Zealand, overseeing the corporate’s digital actions together with digital advertising, social media and the exploitation of the organisation’s audio recordings and audio-visual recordings by way of business digital music platforms.

Picken can also be the founding father of digital company and label companies firm, Comes With Fries. The company supplies inventive, digital advertising and media companies to impartial artists, managers, labels in addition to varied organizations and types.

With workplaces in each Sydney and London, Comes With Fries has been chargeable for inventive, advertising and promotion campaigns for 1000’s of artists, labels and organisations together with Powderfinger, Placebo, Assist Act, Nettwerk Music Group, Pink Bull data, So Recordings, Jess Mauboy, Unusual Discuss, The Chats, Confidence Man, Speedy Wunderground and extra.

Picken began her profession within the music trade at EMI Music Australia in 2006 the place she spent 5 years working with the label’s native and worldwide artists together with contributing to the success of artists like Robbie Williams.

She can also be the co-curator of Fastforward Sydney, a music know-how convention for trade leaders.

Sony Music Group Chairman, Rob Stringer

“We imagine Vanessa shall be a trailblazing govt main Sony Music Australia to an thrilling future.”

Rob Stringer, Sony Music Group

“After a cautious and thorough recruitment course of, we’re delighted to have Vanessa be a part of our firm in such a key function,” mentioned Rob Stringer, Chairman, Sony Music Group.

“Her spectacular background covers so many areas of the fashionable music enterprise in Australia and New Zealand and her latest management expertise in america provides a world understanding to these current abilities.

“We imagine Vanessa shall be a trailblazing govt main Sony Music Australia to an thrilling future.”

 “I’m delighted to be coming residence to hitch Sony Music Australia and New Zealand to take the corporate right into a transformative subsequent chapter. Our methods will concentrate on music, allyship, and innovation, with a world mindset.”

Vanessa Picken

Picken added: “I’m delighted to be coming residence to hitch Sony Music Australia and New Zealand to take the corporate right into a transformative subsequent chapter. Our methods will concentrate on music, allyship, and innovation, with a world mindset.

“Sony Music has a famend repute for empowering its artists and creators, breaking down conventional boundaries to place them on the centre of all the pieces it does.

“We are going to reaffirm our dedication to the invention and growth of latest and rising expertise throughout each nations, in addition to increasing the business and artistic alternatives for our roster of artists domestically and internationally.”Music Enterprise Worldwide

Keep linked with us on social media platform for immediate replace click on right here to hitch our  Twitter, & Fb